Economic Development and Sustainability Committee

On December 10, 2018 (Amended Sept 30, 2019), Council approved the Terms of Reference for the Economic Development and Sustainability Committee - the Committee that will provide support and recommendations to staff for implementation and achieving the goals and objectives of the Economic Development Strategic Plan, advise and assist Council and the business community in creating a healthy, sustainable, vibrant and diverse business community, and related tasks. For more information, click here to read the Terms of Reference.

In April 2019, Council appointment members to the Economic Development and Sustainability Committee for terms expiring April 14, 2021:
Councillor Proctor, Councillor Geselbracht (non-voting member), Sarah Wallbank, Deb Melenchuk, Virginia Fenton, Jolynn Green, Derek Riley, Neil Valsangkar and Snaw-Naw-As appointee Craig Edwards.

What will we be implementing? The community-developed Economic Development Strategy was approved by Council at their September 17, 2018 meeting.

The creation of the Strategy involved input of over 250 people, and was guided by a steering committee of local residents, business owners and elected officials. Regular communications and collaboration also took place throughout the process with the Snaw-Naw-As (Nanoose First Nation). The Strategy includes a vision and objectives for economic Development, based on what we heard from Lantzville residents, and a plan for getting there. It's not about radical change, but about small and doable steps to create a more thriving, livable community for all. The District will start implementing some of the actions right away, and there are already several grant applications out for larger actions. Check out the Strategy, including a three-page overview at the beginning, below or at

The Strategy is supported by a new brand program that includes a visual identity, tagline, key messages, brand story and communication tools. The brand represents a low-hype revitalization for our charming, semi-rural and under-the-radar community. The visual identity features a friendly hand-drawn wordmark and a sea glass wave - an idea that came from a Lantzville resident.

The new marketing tagline, "love life here", highlights our easy-going, unpretentious nature to potential visitors or new residents. Our more casual community tagline, "Lovable, livable Lantzville", is geared to locals who want to show their local pride. Plans are being made to roll-out the brand in the near future.

Lovable Livable Lantzville

Read the Lantzville Beyond Business As Usual - Economic Development Strategy September 2018 final report on the September 17, 2018 Council meeting agenda.

Read the Lantzville Welcome to Our Brand September 2018 final report on the September 17, 2018 Council meeting agenda.

For more information contact:

Kyle Young, Director of Planning & Community Services
Telephone: 250.933.8083

Ronald Campbell, Chief Administrative Officer
Telephone: 250.933.8080

Last Modified: Mar 24, 2021
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